Author name: yourtitaja

Community News, Featured Community, Speaking Engagements

Resource Speaker at TED TALK: Cultural Heritage Discussion and Excellent Photography Convention 2025

2 years ago, I was here at Cavite State University Quadrangle for graduation practice. Today, I stepped on the stage as a guest speaker for SET Convention. Thank you sooooo much to all the people behind the success of this event. I am honored to share my stories as your tita and ate alumna. Being part of this celebration is truly one for the books, mabuhay ang turismo ng Pilipinas! TED TALK: Cultural Heritage Discussion and Excellent Photography Convention 2025 yourtitaja.com #Yourtitaja#TitaJa2025

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Community News, Featured Community, Speaking Engagements

Resource Speaker at 1st Municipal Sangguniang Kabataan Congress, Next-Gen Governance: Building a Legacy of Leadership

Traveled all the way to Baguio City as a resource speaker at the 1st Municipal Sangguniang Kabataan Congress, NEXT-GEN GOVERNANCE: BUILDING A LEGACY OF LEADERSHIP! Maraming salamat po sa pagtitiwala, SK Federation- Alfonso, Cavite, SK President Josh Salamat Vidallon at Mayor Randy Salamat.

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Events, Featured Community, Speaking Engagements

Guest Speaker at The Basics Workshop by Christ Life Youth PH

Another milestone this month! I had the opportunity to share my passion for content creation and social media through my segment “BAWAL IYAKIN DITO: Social Media Responsibility in the AI Generation” at The Basics Workshop by Christ Life Youth PH. Maraming salamat po for trusting your tita, I am beyond happy to meet all of you. Sa uulitin. Eighty Media Yourtitaja Christ Life Youth PH Nagkakape, Ja

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Events, Featured Community, Speaking Engagements

Guest Speaker at National Coffee Research, Development and Extension Center – Philippines

“In time for Women’s Month, the second podcast episode featured a content creator and a community journalist, Ms. Janella Herrera (Yourtitaja). While the first episode focuses on the labor before it reaches the cup, the second episode talks about the role of coffee as more than a mere beverage in social constructs. As a content creator who spotlights local and underrated coffee shops, Herrera immersed the conversation with stories of entrepreneurs and some members of the marginalized sector joining in the transformative journey that builds coffee communities from the ground up. Highlighting her role as an ambassador of the Kwentong TechTrans of the Banyuhay Project, she has visited several farming communities where she witnessed firsthand the evolution of coffee from being a constant companion to being a catalyst in creating positive changes and serving as an avenue for channeling these changes to the target stakeholders. She considered coffee not just a commodity, but a cup filled with stories and struggles it faces. One example she mentioned was that young people in the farming communities they encountered are more enticed to work in corporate jobs and less likely to continue their family farms. Though this challenges the coffee industry in one way, this creates awareness of the hard work expressed in producing coffee. Further, her exposure to coffee farming communities also allowed her to realize the diversity in coffee culture. Though each location showcases unique systems of production and processes, coffee has been a channel for empowering a certain sector in the community, such as women. “The coffee industry is no longer a boys’ club.” As articulated during the episode, she emphasized that the modern coffee culture portrays a collaborative work of all genders, wherein the need for women in coffee farming, post-harvest, and marketing is now highly regarded. It is also revolutionizing to recognize the fair share of labor in this once male-dominated industry.” – National Coffee Research, Development and Extension Center – Philippines

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Events, Featured Community, Speaking Engagements

Guest Speaker at Press N’ Brew: Crafting Narratives towards Journalism Excellence Lecture Series

College Jaja would never believe I did this! I was invited to the Press N’ Brew: Crafting Narratives towards Journalism Excellence Lecture Series to share my stories as a Social Media Influencer. Being someone who creates content online, I’ve always wanted to do something beyond building my social media presence and traveling for coffee. For some time, I kept on repeating to myself that my passion for what I do will be seen if I just trust the process. The delulu that I am, I knew it would happen! BUT I never expected to be trusted by my former professors at Cavite State University to take the floor and share my expertise in the social media industry. This, my pamangkins, is one of my ‘I-made-it’ moments and l couldn’t be more thankful for all of you. AGAIN — Salamat po, Department of Communication CAS Cavite State University and Kwentong TechTrans in Luzon: Banyuhay. I’d also like to extend my gratitude to the talented, hardworking students behind the CvSU Journalism Guild, The Gazette-CvSU Main Campus, and DZSU Radyo Kabitenyo. Thank you for the good coffee, Science Café by Café Severino. I highly recommend the Mug Shot! TO MY READERS, OMGGGGGG???????? Let’s continue supporting the Press N’ Brew Lecture Series this month, marami pa pong alumni creatives, journalists, and professionals ang invited to talk about their experiences and passion for their crafts. Here’s to more cups of coffee!! Nagkakape, Ja

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Events, Featured Community, Speaking Engagements

Board of Judges at Science Month 2024, Sacred Heart School of Cavite, Inc – Recoletos de Alfonso

Judge for this year’s celebration of Science Month at Sacred Heart School of Cavite, Inc – Recoletos de Alfonso. Despite feeling unwell on that day, it served as a reminder for me to persevere no matter what. It was inspiring to see children coming together to cheer and perform with all their hearts; reminding me of the same intensity of passion I had when I was still in school. Even more, witnessing the dedication of our educators to the success of the event was moving, as always — saludo po ako sainyo! This is to express my heartfelt gratitude to my alma mater for having me once again. Being part of this community is something I genuinely treasure, salamat pooooo. Sacred Heart School of Cavite, Inc

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Events, Featured Community, Speaking Engagements

Board of Judges at Sacred Heart School of Cavite, Inc – Recoletos de Alfonso 2023

When I was in high school, I thought I’d have it all figured out before turning 25 years old. We’ll… I haven’t. And it’s okay!  I don’t have to rush things. Because success is not defined by the things I am not. My success is who I am today.  I went to my alma mater yesterday as a member in the panel of judges at their Science Week. It felt rewarding to be invited and reunited with the teachers that I looked up to in high school.  Yes, it was a good experience but what surprised me more was that the students’ works and performances inspired me to keep doing better. There were grade school students who memorized paragraphs to impersonate scientists. While watching, you can see the terror in their eyes before they speak, but they kept going anyway. The children owned each part of their works and left priceless, proud expressions after finishing their speech.  I thought… If 7-year-olds can push boundaries… And do something that seemed impossible, Why can’t I? At times when I’ll doubt myself ever again, these kids will remind me of how much I can do with courage if I’d only believe in myself more.  Sacred Heart School of Cavite, Inc – Recoletos de Alfonso

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Blog, Speaking Engagements

How I Partnered with 500+ Brands as an Influencer Before Turning 25

Becoming a content creator and partnering with over 500 brands before turning 25 wasn’t something that happened overnight. It was a journey of persistence, rejection, and learning how to turn my passion into a career. From getting my first-ever gifted collaboration to working with government-backed projects, my influencer journey has been about more than just numbers—it’s about impact. If you’re dreaming of working with brands but don’t know where to start, here’s my story and what I learned along the way. 1. My First Brand Deal & The Feeling of “Making It” I still remember my first collaboration—it was with a skincare brand that sent me three items for review. It wasn’t paid, but it didn’t matter. After pitching brands for so long and creating content without expecting anything in return, seeing that email made me want to cry. It was the validation I needed that my efforts were finally being recognized. Lesson: You don’t need a massive following to start. You just need consistency, passion, and the courage to put yourself out there. 2. From Cold Pitches to Big Opportunities When I was starting out, I sent over 50 pitches and got just one response. Rejection was normal, and honestly, it was discouraging. But I didn’t stop. I kept refining my pitch, improving my content, and showing up every day. Fast forward a few years, one of my most unforgettable collaborations was with Cavite State University and DOST PCAARRD for Kwentong TechTrans. As an ambassador, I got to travel across Luzon, covering stories from different communities. That moment made me realize that being an influencer is more than just promoting brands—it’s about storytelling and creating meaningful content that goes beyond myself. Lesson: Rejections are part of the process. Keep improving, keep showing up, and eventually, the right opportunities will come. 3. Building a Brand That Attracts Brands One thing I’ve learned in the past few years? Set yourself as the standard. Instead of chasing trends, I built my personal brand around who I truly am. I showed up as myself, whether in coffee content, lifestyle posts, or brand collaborations. That authenticity made brands trust me because they saw me as more than just an influencer—I was a storyteller, a community builder, and someone who genuinely loved what I shared. Lesson: You don’t have to fit into an industry mold. Being you is your biggest selling point. 4. The Secret to Landing More Brand Deals So how did I go from one brand deal to 500+? Lesson: Treat every brand deal like an opportunity to prove yourself. The better your work, the more brands will want to work with you. 5. If You Want to Be an Influencer, Start Today If I could give one piece of advice to new creators, it’s this: Start today. You don’t need fancy equipment, a huge following, or a perfect feed. You just need to start. The best influencers aren’t the ones who waited until they were “ready”—they’re the ones who took action despite the uncertainty. Lesson: Stop overthinking and start creating. The first step is always the hardest, but it’s also the most important. Final Thoughts My journey to 500+ brand collaborations wasn’t just about free products or paid deals—it was about learning, growing, and proving to myself that I could do this. SO PLS PLS PLS REMEMBER THAT whether you’re just starting or already creating content, remember: opportunities come to those who show up consistently. Your dream brand collaboration? It’s waiting for you. But first, you have to take that leap. 🚀

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Events

The Koolpals Goes to Tagaytay for Comedy, Coffee, and Chaos

For our post-Valentine’s celebration, my boyfriend Zeus and I spent the evening at The Koolpals’ comedy show at Kapeña Pastries and Brews in Mendez, Cavite. Held on February 15 at 8 PM, the show brought together local fans for a night of stand-up and podcast-style banter. If you don’t know The Koolpals yet, they started as a podcast back in 2019. Here’s how it went according to their website: Isang araw, naisipan ni James na gumawa ng podcast at kinausap nya si GB at Nonong. Ilang buwan ang lumipas, bumili si James sa Raon ng mga gamit para sa recording. May 9, 2019, nagsimula ang unang episode recording sa kwarto ni GB. Nagluto ng spicy hotdog si Nonong, binuksan ni GB ang San Mig Gin Premium, at pinindot ni James ang record. At dito nagsimula ang The KoolPals! Since then, they’ve grown into one of the most-loved comedy groups in the country and one of the leading comedy podcasts on Spotify Philippines. Their humor? Brutally honest, borderline offensive, but ridiculously funny. They throw in out-of-box jokes, roast the audience, and say things most people wouldn’t dare. But somehow, they make it work. No one in the crowd took things seriously. Instead, we were all in tears laughing, completely in on the joke. Kapeña was the perfect spot for it. They have an indoor event space, which worked out well because it rained before the event. But honestly, I would’ve loved to see the show in their al fresco area too. The crowd was amazing. Mostly local fans who knew what they were signing up for—unfiltered jokes, hilarious crowd interactions, and that signature Koolpals energy. Now, I love a good laugh, but I had never been to a live comedy show before. If not a life-changing, this was an ultimate groundbreaking experience. Hahahahahaha! And Roger’s segment? JUSKO!!!! His delivery, his punchlines— GRABE everything just hit. Literal na iyak-tawa talaga. I didn’t expect to enjoy it this much, but guess who’s a Koolpals fan in the making now? 🙋‍♀️ The openers were just as impressive. It’s crazy how comedians can turn the most random stories into something so funny. And the best part? They do it effortlessly, just by being themselves. After the show, there was a photo op, and everyone just jumped in. If you missed this one, don’t worry. The Koolpals are still on tour, so check their website for updates. Seriously, go watch them. Nothing beats a night filled with good coffee, great company, and non-stop laughter.

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